Olmsted 200 is a national campaign honoring the visionary father of American landscape architecture, Frederick Law Olmsted. 2022 marks the 200th anniversary of his birth. The National Association for Olmsted Parks needed a branded campaign and website to provide educational materials and event details for the commemorative celebration.
Campaign Identity
The creation of the Olmsted 200 logo was heavily influenced by elements and colors found in nature. Here is a sample of some of the initial executions that eventually lead to the final mark for the campaign.
Site Development
I had the privilege of bringing the campaign identity to life in the Olmsted 200 site experience. The initial groundwork for the experience was established with a full set of desktop and mobile wireframes that then provided the foundation for he UI application and functional specs for the final webkit and preparation for the development team.
Wireframes & Webkit
