LINDSEY HENCY
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Olmsted 200 is a national campaign honoring the visionary father of American landscape architecture, Frederick Law Olmsted. 2022 marks the 200th anniversary of his birth. The National Association for Olmsted Parks needed a branded campaign and website to provide educational materials and event details for the commemorative celebration.
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Campaign Identity

The creation of the Olmsted 200 logo was heavily influenced by elements and colors found in nature. Here is a sample of some of the initial executions that eventually lead to the final mark for the campaign.
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Site Development

I had the privilege of bringing the campaign identity to life in the Olmsted 200 site experience. The initial groundwork for the experience was established with a full set of desktop and mobile wireframes that then provided the foundation for he UI application and functional specs for the final webkit and preparation for the development team. 
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Wireframes & Webkit
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Design
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Campaign Materials

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